A STRONG FOUNDATION – READY FOR EVERY KID – BOLDLY EMBRACING WHAT’S NEXT IN MINISTRY

T O G E T H E R , W E A R E B U I L D I N G

The goal of the KNOWN Campaign is organizational transformation that will drive future ministry success.

To accomplish this goal and resolve our four core challenges, we must raise $8 million by 2027. Then, in 2027 and beyond, we’ll shift our fundraising focus to raise an additional $32 million through estate and legacy gifts.

CORE CHALLENGES

The pandemic period confirmed the vulnerabilities – and opportunities – we’ve felt emerging over the last 10 years. In the past, adaptability was an admirable characteristic. Going forward, it is a strategic imperative.

With this understanding, the KNOWN Campaign has been designed to enable our region to resolve four core challenges:

STRATEGIC SHIFTS

  • SUSTAINABILITY

    Stabilizing Areas with Regional financial support and long-term legacy funds designed to maximize ministry focus and minimize volatility

  • AGILITY

    Navigating generational and cultural changes to remain close to kids while holding true to the Gospel

  • UNITY

    Collaborating with churches and like-minded organizations as a feature of our operating model in every context

MAKING KIDS KNOWN

Our KNOWN Campaign is aligned with Young Life’s strategic plan for the United States.

Kids in the present generation think no one knows them. But Jesus knows their stories and we long for them to know Jesus. When kids encounter his truth, they’ll discover they are known by God for a Kingdom purpose. And then — together — we’ll watch God change His world through them.